About us
Purposeful nutrition, without compromise
Founded by Dr. Hossam Elokda, Professor of Heart Surgery, Haskap Berries Egypt was created to introduce one of Canada’s most remarkable berries to Egypt and the Middle East.
Grown in Canada’s cold climate and quickly frozen after harvest, our Haskap berries are naturally rich in antioxidants, anthocyanins, polyphenols and other valuable nutrients.
Our mission goes beyond sourcing and selling. It’s about educating people on the foods they choose, and building products that make purposeful nutrition part of everyday life — never at the expense of pleasure, quality or convenience.
This philosophy inspired HaskaNoir — our premium dark chocolate collection, crafted with Canadian Haskap berries, 70.5% Belgian dark chocolate, raw or Manuka honey, depending on variety, and carefully selected purposeful ingredients.
From our frozen berries to every square of HaskaNoir, our commitment remains the same: science-led thinking, exceptional ingredients and uncompromising taste — creating food that is not only enjoyed, but felt.